Alberta’s provincial government announced on Tuesday, March 31 it is introducing Bill 24: the Alberta Whisky Act. The intent is to define and protect products that can be labeled as “Alberta Whisky.”
If passed, the Alberta Whisky Act would give Alberta whisky a clear identity, “just as Kentucky is known for bourbon and Scotland is known for scotch,” said the province in a release.
“The world wants more of everything Alberta has to offer,” said Premier Danielle Smith.
“Our distillers craft some of the finest whisky in the world, using the highest quality ingredients that only Alberta can offer. This legislation would ensure Alberta distillers have the recognition they need to flourish on the world stage.”
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The proposed legislation would require Alberta Whisky to be made using 100 per cent Alberta water and a defined proportion of grains sourced from local farms, anchoring production in Alberta’s agriculture sector. This would support farmers across the province while showcasing Alberta Whisky as a true reflection of the province’s agricultural strength and craftsmanship. From prairie grain to poured glass, the Alberta Whisky Act would tell the story of the people and places behind it.
“The Alberta Whisky Act is a landmark step to showcase Alberta’s whiskies globally,” commented Cal Bricker, President and CEO of Spirits Canada. “[We are] proud to have helped shape this initiative and looks forward to supporting its successful rollout.”
The province says if The Alberta Whisky Act passes, it would create new opportunities to showcase the province through local distilleries and visitor experiences, “including the potential for an industry-led Alberta Whisky Trail, helping us meet our ambitious goal of $25 billion in annual visitor spending.”
If the proposed legislation goes through, Alberta’s government says it will work with industry to implement the Alberta Whisky Act framework, while Alberta Gaming, Liquor and Cannabis (AGLC) would oversee compliance and enforcement of the new legislation.
