Local Edge – Episode 2: Maximizing your impact by connecting to the local community

Introducing you to a terrific podcast/video series produced by AdCanada Media. Welcome to LOCAL EDGE – A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing. For more information, please visit: www.adcanadamedia.ca

Join host Shawna Randolph as she talks to the Publisher of PEI Canada, Paul McNeil about remaining relevant as a local paper and delivering maximum benefit to their readers. Shawna also discusses the challenges in maintaining a vibrant Canadian local news media with regular contributors Sarah Thompson, President of Dentsu Media, and Kelly Levson, Director of Marketing and Research at News Media Canada.