Local Edge – Episode 6: Trends in Local Advertising

Introducing you to a terrific podcast/video series produced by AdCanada Media. Welcome to LOCAL EDGE – A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing. For more information, please visit: www.adcanadamedia.ca

Tune in to Local Edge Episode 6 and explore the latest and most impactful trends in local media advertising! Hosted by Shawna Randolph, this episode offers valuable insights to help local advertisers gain a competitive edge.

In this episode, Scott Stewart, General Manager of Glass Room, shares his experiences and challenges in establishing a local business and offers advice on convincing investors to believe in your vision.

Brent Fitzpatrick, Executive Director, Humboldt Chamber of Commerce talks about the importance of a targeted approach to ensure your audience doesn’t over look your advertisements.

Sarah Thompson, President of Dentsu Media, joins the conversation as a regular contributor and provides her thoughts on the art of advertising persuasion in the news. Additionally, she contemplates the significance of fostering local news in Canada.

Check out Episode 1 here , Episode 2 here , Episode 3 here , Episode 4 here , Episode 5 here