Local Edge – Episode 11: Differences between online & traditional media

Introducing you to a terrific podcast/video series produced by AdCanada Media. Welcome to LOCAL EDGE – A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing. For more information, please visit: www.adcanadamedia.ca

Discover how the media and creative teams collaborate to deliver compelling messages to rural communities. We explore the delicate balance between online and traditional media campaigns tailored to rural audiences in “Episode 11 of Local Edge”.

Host Shawna Randolph welcomes guests Tim Beach, Media Lead at Blue Noise Studios, Sarah Unruh, Media Director at McKim Sherpa, and Lynn Hoffman, Partner-Director at Mediology, share insights on navigating the unique challenges of rural markets, the importance of local media, creative adaptation for different regions, and the synergy between creative and media teams in delivering impactful messages to rural communities.

Check out Episode 1 here , Episode 2 here , Episode 3 here , Episode 4 here , Episode 5 here , Episode 6 here, Episode 7 here, Episode 8 here, Episode 9 here, Episode 10 here