Local Edge – Episode 3: Evolution of the demographics in rural communities

Introducing you to a terrific podcast/video series produced by AdCanada Media. Welcome to LOCAL EDGE – A place for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing. For more information, please visit: www.adcanadamedia.ca

Join host Shawna Randolph as she talks to the Publisher and Sales of the Drayton Valley and District Free Press, Brandy Fredrickson, about how local papers can give their readers a sense of pride in their community. They also touch on how their local publication is dealing with a changing demographic.

Shawna also talks to the Publisher of PEI Canada, Paul McNeil about maintaining a focus on their print publication and sustaining enough revenue to provide the same services in the future.

Shawna also discusses how local media can provide a welcoming avenue to new Canadians and other minority groups with regular contributor Sarah Thompson, President of Dentsu Media.

Check out Episode 1 here and Episode 2 here