Local Edge – Episode 2: Maximizing your impact by connecting to the local community
Join host Shawna Randolph as she talks to the Publisher of PEI Canada, Paul McNeil about remaining relevant as a local paper and delivering maximum benefit to their readers. Shawna also discusses the challenges in maintaining a vibrant Canadian local news media with regular contributors Sarah Thompson, President of Dentsu Media, and Kelly Levson, Director of Marketing and Research at News Media Canada.