Advertisers and investors believe in community newspapers: sales on upswing

For people who mistakenly believe community newspapers are losing ground against other media, there is news for you.

Advertising expenditures in community weeklies are healthy and growing, according to the annual revenue study conducted by Newspapers Canada. In 2011 more than $1.2 billion was spent on print and online advertising, a 3% increase over the previous year in Canada.
Combined with America’s greatest investor Warren Buffett purchasing 65 papers in 2012, things are looking up for community newspapers.

According to a reported Buffett formula almost all weekly newspapers fall under his survivability equation. The difference between the stuggle of dailies and growth of weeklies seems to be causing the confusion amongst consumers.